Launching New Source for Local News in Long Beach

Hyperlocal news, the media buzzword used to describe community-level news, continues to gain ground. In spite of the dire warnings of the news media’s imminent demise, people are still looking for neighborhood news and community coverage that connects them to their

EverythingLongBeach.com is the newest hyperlocal resource to hit the world wide web. The mission of the site is to provide an outlet for neighborhood organizations, nonprofit groups, PTAs, business owners, city government, and citizen activists to share their Long Beach news.

Simple navigation was one of our main requirements when designing the site  “EverythingLongBeach.com was created with the goal of covering our community in every wonderful local detail,” says managing editor Barbara Holbrook. “We want to be an online resource for news for Long Beach residents. Whether it’s a neighborhood’s call for volunteer tree planters, a garden party at the museum downtown, or a local yoga studio’s blood drive, EverythingLongBeach.com is here to spread the neighborhood news.”

In order to make sure that EverythingLongBeach can be a resource for everyone, the site’s owners have made “easy” a top priority. In addition to the expected categories like Entertainment or Business, visitors can browse articles by Neighborhood or Council District.

“Simple navigation was one of our main requirements when designing the site,” said Holbrook. “But, we’re also paying attention to the little details. We want to keep the site loading fast and looking good so that users can find the information they need.”

EverythingLongBeach.com has made it part of their mission statement to support local businesses. One of the ways they’re doing this is by helping Long Beach residents discover the many businesses that make this city so special. Their Spotlight on Business section features a question and answer format that makes it easy for business owners to participate while also giving residents insight into the unique “personality” of Long Beach businesses.

The site has already expanded their “Spotlight” features to include local nonprofit organizations and plans to add a Spotlight on Artist section in the near future.

Although the site has only been live for about a month, Social Media Editor Keith Lewis is already hard at work creating online connections within the community. “As a website, we have a unique opportunity to interact with our readers. People can sign up to follow us on Twitter or friend on us Facebook and we can do the same,” says Lewis. “Pretty soon, it’s becomes a conversation. EverythingLongBeach.com is a community venture and we’re excited for this chance to collaborate with neighborhood groups and local businesses.”

“We’re very happy with our first-month stats, especially the search engine results from Google,” Holbrook explained. “It’s a confirmation that Long Beach is really looking for the information we’re providing.”

Everyone is encouraged to submit articles and press releases for free publication. The only requirement is that it has a Long Beach, CA focus — it must be about a local business, a community event in a Long Beach neighborhood, or be about a Long Beach organization.

Visit EverythingLongBeach.com, or sign up to follow their updates through Twitter at twitter.com/everythinglb.