Getting Local News in English and Spanish

long beach news in spanishAfter just six months online, Everything Long Beach is proving that vision and technology can lead to great things for community media.

“My vision is to bring more unity to the community news landscape,” said Babara Holbrook, managing editor. “And, it’s in this spirit that I’m really excited to announce the newest addition to the website. As of this month, readers can now read articles on EverythingLongBeach.com in English or Spanish.”

According U.S. Census data, one in four Long Beach residents speaks Spanish. The city has a growing Hispanic population that already accounts for more than 35 percent of all residents. So, offering an on-site translation service seemed like a natural next step in the evolution of the local news site.

EverythingLongBeach.com is a central hub where residents can find important Long Beach news as well as interesting articles about their own neighborhood.

“Long Beach has some really high quality websites, but online media as a whole is still very fractured,” said Holbrook. “Readers often have to go to one site for Long Beach events and another site for news, or a different website for every section of town. Everything Long Beach has a mix of articles, so people can get a good overview of what’s happening in the city on any given day.”

The website, which can be translated from English to Spanish with a single click, uses software that is based on the Google Translate API and has the ability to provide 51 different languages. To translate a web page, users simply click the Spanish flag next to the home page link. In most cases the page is translated in less than a minute.

Offering news in multiple languages will help to build stronger community and attract more readers. In addition, translating the website will benefit advertisers who will be able to get their message out to more people.

“We want to reach out to all of Long Beach,” explained Holbrook. “We’re starting with Spanish, but may expand to other languages if we see a demand from the community.”

EverythingLongBeach.com is a community website that covers news, politics, business and entertainment. Residents in search of things to do will find extensive listings for music, theater and art exhibitions. The site has also expanded to help tourists with information about Long Beach attractions such as the Queen Mary, Aquarium of the Pacific and other popular destinations.

EverythingLongBeach.com is one of three sites owned and operated by web publisher TalkStory Media. The company also runs a green living website (http://www.greeenworld365.com) and a health and fitness website (http://www.Healthy-Journey.com/).

The purchase and installation of translation software on Everything Long Beach was supported in part by a grant from the Leadership Long Beach Connected Corridor project, made possible by Long Beach Community Foundation and John S. and James L. Knight Foundation.