TalkStory Media

Where to Distribute A Press Release

Talkstory Media — Wed, 05 Oct 2011 07:53:24 +0000

Once you’ve taken the time to craft the perfect press release, you want to make sure that it gets seen! It’s time to distribute your press release. Do you know where? If you don’t have experience submitting press releases — heck, even if you do — finding all the best places to put your release for maximum exposure can be a big task.

Use this list of distribution sites to make sure that your press release gets submitted to all the right places. And, if you know of another good source, leave a comment to share your tip! (...)
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Speechless: Finding Topics for the Business Blogger

Talkstory Media — Wed, 26 May 2010 17:47:04 +0000

So, you started a great blog for your business. You were fired up to write and had a month’s worth of topics to get the ball rolling. Now, two months later you’ve “been there, said that,” and don’t know what to talk about next. What happens when you run out of things to say?

The important thing is not to give up. Just because you’re going through a dry spell doesn’t mean the well has gone dry. Dan Keller over at TycoonBlogger put together a nice article with 10 easy blog ideas that you can use to wet your writing whistle and get back to blogging.

Dan offers up several sources for finding inspiration, or at the very least interesting topics to keep you writing.

Blogging for your small business is a bit different than blogging for fun, or even for profit. However, many of his tips will still apply. My favorites for small business owners are: (...)
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How to Convince Your Boss You Need an iPad

Talkstory Media — Fri, 23 Apr 2010 01:14:24 +0000

Need an iPad. Really need an iPad? If you’re convinced that the show will not go on unless you get full behind-the-scenes access to your very own iWonderful, but you’ve already spent your yearly tech budget on the full rainbow of iPod shuffles, there is only one thing left to do. You must convince your boss to buy you an iPad.

1. There’s an app for that – and it’s cheaper. Hey boss man, you know that meeting you’re sending me to? I need a laptop to get anything done there. Five hundred bucks, easy. You say you want me to have software on the laptop? Tack on a few hundred bucks—per title. Or, shop in the App Store, where 20 bucks is exorbitant. Microsoft Office: $400+ easy. Office 2 Pro: $7.99. Is every feature replicated? Of course not! But it will do what you need it to, where you need to do it. For the 99% of people who do the heavy lifting back home and take field notes in the field, the price difference between “Software” and “Apps” is a slam dunk. (...)
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They’re Talking About You! Monitor Your Brand Online

Talkstory Media — Wed, 21 Apr 2010 17:00:36 +0000

For years, tech-savvy business owners have used Google Alerts to monitor the Internet and see what people are saying about their brand. The free service sends email notifications whenever a specified phrase — such as your business name, brand name, industry, or other keywords — show up in the search results.

The downside is that it can only monitor content online, Google can’t hear what your customers are saying about your brand offline. Since most small business owners don’t have customers with high-profile blogs, the assumption is that their customers don’t spend much time talking online. But, Twitter is changing everything.

With the explosive popularity of Twitter, customers are talking online more than ever before. (...)
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Tasty Apps: Finding Food in the Digital Age

Talkstory Media — Wed, 21 Apr 2010 08:27:33 +0000

A long time ago, before there were iPhones or iPads or pocket-sized GPS devices, if you and your friends wanted to go out to eat, there was a whole ritual involved. You’d call each other on your “dumb” phones, have a whole conversation on who’s hungry for what, then call each other back with restaurant suggestions. Then you’d all call each other some more with competing suggestions based on price, proximity, etc. Eventually everybody would converge on the joint, flip-phones still in hand, and realize you were there.

Now, “there’s an app for that.” You seek out locations, price ranges, cuisines, and even good nutritional choices using your iPhone, and get down to chowing down in record time.

So what’s the best app for finding a place? It depends what features you want. Here’s a quick menu: (...)
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Getting Local News in English and Spanish

Talkstory Media — Mon, 14 Dec 2009 15:00:59 +0000

After just six months online, Everything Long Beach is proving that vision and technology can lead to great things for community media.

“My vision is to bring more unity to the community news landscape,” said Babara Holbrook, managing editor. “And, it’s in this spirit that I’m really excited to announce the newest addition to the website. As of this month, readers can now read articles on EverythingLongBeach.com in English or Spanish.”

According U.S. Census data, one in four Long Beach residents speaks Spanish. The city has a growing Hispanic population that already accounts for more than 35 percent of all residents. So, offering an on-site translation service seemed like a natural next step in the evolution of the local news site.

EverythingLongBeach.com is a central hub where residents can find important Long Beach news as well as interesting articles about their own neighborhood. (...)
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LB Neighborhoods Essay Contest

Talkstory Media — Tue, 15 Sep 2009 15:00:08 +0000

With nearly 500,000 people, Long Beach is the 6th largest city in the California. Yet, thanks to the city’s extraordinary collection of neighborhoods, many still say it feels like “small town America.”

This marvelous approach to “communities within a community” gives Long Beach locals the best of both worlds — a connection to a thriving metropolis and a sense of neighborhood pride.

To celebrate the wonderful neighborhoods that make Long Beach special, EverythingLongBeach.com is hosting the Long Beach Neighborhoods Essay Contest September 18 through October 2. (...)
Read the rest of LB Neighborhoods Essay Contest (310 words)

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Post tags: everythinglongbeach, press release

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Launching New Source for Local News in Long Beach

Talkstory Media — Tue, 30 Jun 2009 15:00:25 +0000

Hyperlocal news, the media buzzword used to describe community-level news, continues to gain ground. In spite of the dire warnings of the news media’s imminent demise, people are still looking for neighborhood news and community coverage that connects them to their

EverythingLongBeach.com is the newest hyperlocal resource to hit the world wide web. The mission of the site is to provide an outlet for neighborhood organizations, nonprofit groups, PTAs, business owners, city government, and citizen activists to share their Long Beach news.

Simple navigation was one of our main requirements when designing the site ”EverythingLongBeach.com was created with the goal of covering our community in every wonderful local detail,” says managing editor Barbara Holbrook. “We want to be an online resource for news for Long Beach residents. Whether it’s a neighborhood’s call for volunteer tree planters, a garden party at the museum downtown, or a local yoga studio’s blood drive, EverythingLongBeach.com is here to spread the neighborhood news.”

In order to make sure that EverythingLongBeach can be a resource for everyone, the site’s owners have made “easy” a top priority. In addition to the expected categories like Entertainment or Business, visitors can browse articles by Neighborhood or Council District.

“Simple navigation was one of our main requirements when designing the site,” said Holbrook. “But, we’re also paying attention to the little details. We want to keep the site loading fast and looking good so that users can find the information they need.”

EverythingLongBeach.com has made it part of their mission statement to support local businesses. One of the ways they’re doing this is by helping Long Beach residents discover the many businesses that make this city so special. Their Spotlight on Business section features a question and answer format that makes it easy for business owners to participate while also giving residents insight into the unique “personality” of Long Beach businesses.

The site has already expanded their “Spotlight” features to include local nonprofit organizations and plans to add a Spotlight on Artist section in the near future.

Although the site has only been live for about a month, Social Media Editor Keith Lewis is already hard at work creating online connections within the community. “As a website, we have a unique opportunity to interact with our readers. People can sign up to follow us on Twitter or friend on us Facebook and we can do the same,” says Lewis. “Pretty soon, it’s becomes a conversation. EverythingLongBeach.com is a community venture and we’re excited for this chance to collaborate with neighborhood groups and local businesses.”

“We’re very happy with our first-month stats, especially the search engine results from Google,” Holbrook explained. “It’s a confirmation that Long Beach is really looking for the information we’re providing.”

Everyone is encouraged to submit articles and press releases for free publication. The only requirement is that it has a Long Beach, CA focus — it must be about a local business, a community event in a Long Beach neighborhood, or be about a Long Beach organization.

Visit EverythingLongBeach.com, or sign up to follow their updates through Twitter at twitter.com/everythinglb.

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